Now available (in Dutch); podcast Invenna and De Dataloog

De Dataloog is the Dutch podcast about data-driven transformation. Every week, hosts Jurjen Helmus and Lex Knape dive into the world of data, discuss the latest trends and share cases.

For the latest episode, Invenna director Pieter Hallewas and managing consultant Bas Cuperus were invited. They talked about optimizing each customer journey phase through a central customer view.

In 40 minutes, you'll hear more about:

• Building a customer journey.
• The importance of a central customer view.
• The characteristics of a good Customer Data Platform (CDP).

Listen to the podcast

‍

‍